Tuesday, February 24, 2009

Target Audience

A site I used to help determine my target audience was Nathan King Design. The site is streamlined neat and clean. It has a very professional, 'corporate' look and gives the impression of high caliber design. The companies target audience is comprised of NY based companies looking for a well developed logo/identity. I was very impressed looking through the site's portfolio and think I would like to work for a company like this. Considering the audience/clients are companies looking for a corporate identity odds are that Nathan King Design is a company that holds itself very high. By that I mean the company probably has a strict 'corporate' mentality, in that the work done is all top-of-the-line 'conservative' designs. The clients are companies that expect the best in terms of design and Nathan King Design, more than likely, only expects the best-of-the-best work to be created and produced by them.

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